"I want to sell better" is the natural wish of any salesperson. A necessary wish for the company but made more complex in the era of digital marketing. However, almost half of BtoB sales and marketing directors are unfamiliar with lead generation. And other benefits associated with digital marketing. This figure may seem surprising to everyone. Especially those who participate in the development of digital prospecting, inbound marketing, lead generation. And all these new practices related to Sales 2.0. turkey whatsapp data
Yet this figure is the concrete result of a promotional campaign for our lead management offer that we conducted in the first quarter of 2016 with 500 industrial companies with a turnover of more than 2 million Euros. "I want to sell better" published by Eyrolles is precisely the title of Sylvain Tillon 's latest work . It comes at just the right time to participate in this necessary effort to inform and educate the market. All this to better understand and grasp the issues surrounding sales in the digital age.Sylvain is a serial entrepreneur. He fell into sales as much by accident as by necessity. At least that's what he says. You'd think so, given how relevant and natural his thoughts on the subject of sales are.
He is notably the founder of Tilkee, a service for tracking commercial offers. His book provides a very comprehensive overview of the different sales processes and procedures that are brought into play with the arrival of all the innovative tools to help with commercial development. "I want to sell better" provides a perspective that is welcome. The market often tends to have too fragmented a vision. It is linked to this or that digital prospecting solution, without necessarily taking an overall view of the sales process.