Dutch startup Circularise develops blockchain-based solutions to create tracking channels that can help both suppliers and consumers.
The former gain the opportunity to increase the perceived value of their goods thanks to the fact that these also possess a digital identity that certifies the origin of the materials that compose them.
The latter, on the other hand, gain the peace of mind of making purchases from a brand that confirms itself to be worthy of trust and reliability, with digital certifications that demonstrate the sustainability of its products .
Of course, there will be an audience more inclined to give cambodia telegram data importance to these themes and consequently to the brands that respect them. The effectiveness of segmentation has always taught us this.
At the same time, however, especially around such important topics as environmental protection, brands that try to develop gamification strategies capable of attracting even the less green people play an important role .
NatureCoin is a Canadian startup that offers a blockchain platform with a decentralized reward system capable of matching users and smart bins around the world.
Every time one of these users throws a recyclable product into a smart bin, the platform records it and generates a reward that is accumulated in the electronic wallet of the citizen in question.
The reward consists of points redeemable for the purchase of goods or services.