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Focus on LinkedIn With more than 800 million members, LinkedIn is one of the most effective platforms for B2B marketing. It's also ideal for demand generation. Start by building trust on the platform by sharing your SEO-driven content, training, and free tools — but don't only push your own resources. Join groups related to your industry, answer questions, and provide insight where you can.


Social selling strategies, like optimizing your profile an israel mobile phone numbers database engaging in conversations, are a good place to start. Pay attention to what content users share, the challenges they face, and the interests you have in common. As you build relationships and get to know your audience better, you'll be in a better position to capture leads using paid ads or other demand-capture strategies. LinkedIn actually offers a demand generation guide to help you leverage the platform effectively.


Leverage account-based marketing Account-based marketing and demand generation go hand-in-hand. This strategy targets very specific accounts, making it easier to focus on generating demand with decision-makers. Start by building a target account list. If you do this right, generating demand should be a pretty simple process. Use intent-based data to ensure you target accounts that are a good fit for your business. Then, target those accounts with SEO-backed content, training, and other useful content to generate demand.