In pursuit of something for which there is no right answer, good partnerships are essential - Marketing from the perspec

[mdabuhasan]

It is widely known that advertising operations, which are essential for running a website, are carried out in collaboration between the marketing staff on the business side and the advertising agency that provides support for advertising operations. However, contrary to the glamorous image of "marketing," what is carried out there is a job that requires perseverance, as it involves repeatedly making hypotheses and verifying the effectiveness of advertising.

What kind of thoughts do the business side and the support side have industry email list in their work? We spoke with Keita Goto of Ollie's Co., Ltd. and Michiya Ikeda, who is in charge of marketing at Mynavi Works Co., Ltd., about the joys of being a marketer and building good relationships with each other.

Profile Introduction


Ollie's Co., Ltd.
Ad Operations Strategist
Keidai Goto (left)
joined a major internet advertising agency. As a manager in the sales department, he was responsible for directing a wide range of digital measures necessary to solve customer problems, including media planning, website production direction, and MA tool direction. He then joined Ollie's and worked as a strategist, handling everything from customer service to advertising operations.

Mynavi Works, Inc.
Marketer in charge of Mynavi Creators
Michiya Ikeda (pictured right)
He participated as a member of the launch team of the web analytics business, and was involved in supporting the introduction and use of site analysis tools for large-scale sites, as well as site analysis work. After that, he joined Mynavi Works, and with the mission of maximizing the number of customers for "Mynavi Creators," he is in charge of a wide range of digital marketing-related work, including advertising operations, planning customer acquisition plans, site analysis, and the introduction of marketing tools.