Press release We look forward

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The company said in a statement to cnbc that the service is aimed at offering customers a better experience by creating more excitement and value to our extensive parlay offering. The report noted that new york presents a fertile test case for draftkings as one of the best-performing markets for online gambling. The company may also be hoping to offset the states tax on sports betting tied with new hampshire for the highest rate in the nation at .

As pymnts reported in november when the company australia cell phone number list presented its latest quarterly earnings draftkings refined its promotional strategies in high-tax states to target lower-value customers more efficiently. The company said at the time that it was optimistic regarding growth this year it faces challenges in the form of increasing competition and the unpredictability of customer acquisition costs ceo jason robins said. Draftkings ability to fuel its growth will come down to managing promotional spending efficiently while still attracting and retaining high-value customers.

We always try and reactivate stagnant customers through always-on tactics robins said. We can trigger different crm and retargeting treatments and the other vector is more seasonal around event-driven activation. How can you use those moments to get additional reactivation? We try and use those big moments to gain activations. This is all happening amid a boom in online gaming driven by companies like draftkings and the rise of digital poker and online casinos.