Nowadays, it is even possible to sell online without having a website, but without a doubt, without your own digital space, you will be throwing away, or handing over to someone else, a great potential for earnings.
Let's say, for example, that you sell fast food through a platform like iFood .
You will have to pay a fee on each transaction, don't you agree?
If you had your own platform, this money would stay in your company, increasing your profit.
Note that in difficult times, we need to know not only how to increase online sales, but also how to increase margins. A good action in this guatemala mobile database sense is precisely to eliminate intermediaries, don't you think?
Nowadays, creating a sales website is not at all difficult and there are also solutions at very affordable prices.
Therefore, among the priorities of an entrepreneur who wants to have a professional online presence, I would include creating a website or even an online store.
Since increasing online sales also involves creating new sales channels, e-commerce is a logical alternative. The number of online stores has grown dramatically in the last year.
Another advantage of this solution is the opportunity you will have to set up digital marketing strategies that would not be possible on other platforms, such as delivery apps.
3 – Be found online
As the saying goes, out of sight, out of mind. How can you increase online sales if people can’t find your business or the solutions you offer? You need to be easily found in order to sell more.
Currently, the most valuable asset in the world is people's attention, which is why you need to invest heavily in having a prominent presence on the response pages of search engines like Google or on the main social networks.
This is what we technically call Search Engine Marketing , that is, strategies to ensure that your website is listed prominently in searches carried out on major search engines.
In search engines, such as Google, for example, the solution is to use SEO techniques to achieve top positions in organic, non-paid results on search engine response pages.
The other option is to use ads, such as those from the Google Ads program, which make your website appear at the top of the list, in the ads area, when someone searches for keywords that you will indicate on the Google platform.
The third option, in this case, for local physical businesses, is to use Google My Business, a free Google tool aimed at small and medium-sized local businesses.