SEO content strategy, or how to significantly increase traffic

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Just having great and engaging content on your website is not enough to achieve the desired SEO results. So what should we not forget when it comes to content strategy?

Content strategy is an essential part of SEO. After all, content and links are among the most important factors that influence search results. But creating the best content and expecting to kenya phone number data achieve great results is not enough. Millions of new texts appear on the Internet every day. Therefore, it is necessary to create unique and interesting content that will have a chance to get a large number of backlinks.

As part of strategic content planning, we recommend, for example, creating different layers of content that are optimally linked through internal links. Existing content should also be maintained regularly.

You don't need to publish new content every day to get better search rankings. Regular updates are important, but SEO is influenced by many more factors.

Keyword analysis
Before you start developing your website’s content strategy, we recommend that you conduct a keyword analysis. For example, a tool like SEMrush can help you with this. When analyzing keywords, focus on search volume and competitiveness. Ideally, you should find keywords that are highly searched for but have low competition.

There are many tools that can help you determine the search volume and competitiveness of individual keywords. Of course, you can also assess keywords manually with a simple analysis in the SERP. Simply check the pages that are on the first page for the entered keyword, and if well-known brands appear in the first places in the search results, you probably won't have much chance with this word.