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Designed to transform knowledge into concrete actions for an effective marketing plan.
It includes theoretical and practical modules, exclusive resources and learning options adapted to different professional profiles.
At Cyberclick, a technology company specialized in digital marketing and sales, we have launched the Advanced Digital Marketing Program (ADM Program) , our first advanced training program aimed at digital marketing professionals.
With more than 25 years of indian number mobile experience in designing digital marketing strategies focused on customer needs, at Cyberclick we recognize that knowledge is a key element to connect with audiences and optimize results. From this premise, the ADM Program has been conceived as a comprehensive tool to acquire and apply advanced digital marketing techniques.
How students will benefit
This project aims to help companies and industry specialists meet the challenges of the digital environment by offering up-to-date training adapted to the needs of a constantly evolving market. Through this training program you will be able to consolidate the following skills:
Design digital strategies focused on the needs , behavior and pain points of your ideal client.
Define SMART objectives that allow you to define short-term goals and optimize your efforts in real time.
Design an Inbound Content Plan that covers each phase of the Buyer Journey, customized for your Buyer Persona using techniques such as the Funnel and the Flywheel.
Implement advanced campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads , optimizing investment with results-oriented bidding strategies.
Know what types of objectives, formats, and custom audiences make the most sense to use based on your marketing goals.
Integrate trends and new technologies into platforms to analyze your customers' behavior and design innovative digital strategies.
Optimize daily tasks thanks to AI and learn useful tools for managing content and digital campaigns.
Comprehensive training with a practical approach
The Advanced Digital Marketing Program consists of four modules that combine theory and practical exercises , designed to guide participants from strategic fundamentals to the implementation of campaigns on key platforms such as Google Ads, Meta, TikTok Ads, and LinkedIn Ads. In addition, the program offers complementary resources such as templates, practical guides, videos, and live classes on artificial intelligence applied to digital marketing.
The main topics of the programme include: