Schema can be used to target particular key phrases by organizing the content so that search engines can distinguish the purpose of the page. Incorporating schema into web pages can increase the page's ranking in search results and improve the visibility of the website's content.
Schema is also key for local SEO. Local businesses can employ a schema structure to email list australia provide their location, contact information, opening hours, and other details that search engines need to understand the page's connection to the local region. Schema for local SEO can lead to higher rankings in local search results and increased visibility for local businesses.
Additionally, website managers can use schemas to help demonstrate content in other formats, such as video or audio, which can help improve the user experience and generate higher click-through rates.
How to add a schema with (GTM) Google Tag Manager
Google Tag Manager (GTM) offers powerful tracking and SEO capabilities, allowing users to quickly add schema markup to their websites. This enhancement can increase visibility and optimize the website's crawlability in search engines. Additionally, GTM can be used to implement other tags, providing the website with comprehensive website analytics.
Steps to add schema markup code to your site with (GTM) Google Tag Manager:
Sign up for Google Tag Manager and set up your account.
Create a new tag in GTM and select "Custom HTML" as the type. Give it a title.
Place your schema code in the box. You must have a legitimate JSON-LD markup before adding it to GTM.
Choose the trigger for the tag. The trigger is the occurrence that should cause the tag to run. For example, for schema markup, you might decide to fire the tag when a user goes to the precise page where you want the markup to appear. So, select the 'Page Views' trigger.
Name and save your trigger and save your tag.
We evaluate the performance by clicking 'Preview'.
Confirm whether your tag works as expected on the designated page. Take a closer look at the 'Tags' tab of the debugger dialog. Check whether the outline code was activated.
Publish the changes and you're done.