After many hours of investing in enriching this incredible content , we finally published the article online and… we forgot to pay attention to the SEO of the images.
Alt Text, captions, URLs. These terms are often ignored when selecting and optimizing your images.
Here you will learn:
What is Alt Text
Using keywords in images
Other aspects of an image that contribute to SEO
Why it is important to optimize your images
How to use Alt text to optimize your images
To start: what is Alt Text?
If you work with blogs and internet marketing, you indonesia mobile number whatsapp should know the concept of keywords. Keywords are the terms that define your text and what the user will use on Google to find your content.
A text that teaches how to tame unicorns will have keywords like “how to tame a unicorn,” or even “tame,” “unicorn,” or other variations.
This concept is not strange to those who write for the Internet, but it should not only be taken into account in texts.
Images also have keywords
Ask yourself: How does Google find a specific image? It's hard for its algorithm to work with something visual, so it needs an image description .
That's where Alt Text, or Alternative Text, comes in. Without proper use of Alt Text when using images in your articles and posts, Google won't be able to find your image when users perform a search, and therefore, you lose the opportunity to present your work to users.
It is important to understand the difference between Alt Text and Image Title. Image Title is the name and Alt Text is its description .
Want an example? Imagine a photo you took while walking around Rio de Janeiro.
The photo is composed of the white sand of the beach, the waves in the corner and the Christ the Redeemer in the background. The name of the image can be something like: “DSC98761” or even “Vacations in Rio”, but its Alt Text would be something like “Rio de Janeiro beach with Christ the Redeemer in the background”.