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Number of visits, cost per lead , conversion rate and much more: when we find ourselves examining the performance of our web project, there are many indicators to monitor.

Among the many, however, we often forget to take into account one absolutely important rate: the

disclosure rate

or uncover ...

Speaking of audience profiling and segmentation , we could not leave aside one of the best-known models in the field of e-commerce, that of the RFM matrix which allows to have a clear vision of the relationship between customers and the company.

In fact, this model allows a score to be assigned to ...

Digital strategies

The future of marketing is customer-centric: discover how to develop winning customer-centric strategies with the use of buyer personas. Customer-centricity and personalization of the customer experience have become essential watchwords for success in the field of marketing.

In ...

Marketing Automation Pills

How to manage quotes and appointments with marketing automation to integrate physical stores into your marketing strategy?

Often, when we talk about Marketing Automation , we only think about online personalization activities. In reality, its potential goes far beyond ...

How are companies and brands responding and what are the implications for advertising? Let’s find out together.

" Those who stop advertising to save money are like stopping the clock to save time."

This famous phrase by Henry Ford sums up all the value and importance of armenia cell phone number ...

Marketing Automation Pills

Integration between online and offline channels is certainly the basis of winning marketing strategies, especially in an increasingly omnichannel context.
Often, when we talk about marketing automation, we tend to consider activities aimed at encouraging the user to make ...

Buyer personas: who are they and what are they for?

Data collection, but not only: the other fundamental aspect to implement an effective personalization marketing strategy also involves audience profiling and segmentation .

This is perhaps where using a Customer Data Platform ( CDP ) can really ...

Although the concept of customer experience is part of the daily life of many companies, so much so that it is considered the Key driver of their digital transformation , according to a study conducted by Forrester Research , only 1 in 5 customers are fully satisfied with the experiences offered by ...

Digital strategies

Lead nurturing for the B2B industry helps you nurture the customer to buy and turn your leads into conversions. Let’s find out how.

If in the B2C market the decision to purchase a product or service is, in some cases, dictated by impulse, the same cannot be said of the B2B ...

Digital strategies

Off-site personalization of the customer experience makes it engaging and allows us to create successful e-commerce. Let’s see how.

The Covid-19 pandemic and the resulting health emergency have had an unprecedented socio-economic impact in our country, but not only: the lockdown ...