My Board

Marketing strategy based on differentiation is one of the basic concepts that we all know. When we define a strategy, one of our first objectives is to differentiate ourselves from the competition. Deep down, we feel that our company is unique and we want the market to perceive this in order to ...

The context has changed, the rules of the game have changed, but have companies changed?

I have been talking about purpose on this blog for some time now, not only as a tool to connect with the market, but also as a filter for each of the activities carried out by the company.

Companies must step ...

La fatigue sociale ou l'épuisement dû au stress que nous occasionnent les réseaux sociaux est courant et fréquemment répété. Beaucoup d’entre vous connaissent des personnes qui ont fermé un profil social ou se sont complètement retirées des réseaux sociaux.

J'ai le sentiment d'avoir traversé ...

When you have decided that you are going to start a business, you can find yourself in two scenarios: it is your first venture or you are in another one and thinking about a new one.

What I am going to suggest is more common for new entrepreneurs, but it also applies to the second group. They have ...

Don't you find yourself making the same mistakes over and over again? We have a hard time identifying them, but many times, despite being clear about them, we stumble over the same stone again.

When I wrote about my mistakes as an entrepreneur , I talked about one that I have decided to put an end ...

您是否对市场变化感到不知所措？不用担心。在这篇文章中，我将告诉您最常见的恐惧及其可能的解决方案。

您是一家中小企业的经理。您知道市场正在全速变化，但您没有时间或资源来适应。你担心被甩在后面、失去机会、失去客户等等。

为什么适应很重要？答案很简单：生存。消费者在变化，技术在发展，竞争变得更加激烈和变化。如果您的公司不适应，就会面临被抛在后面的风险。

企业需要适应，以免落后，但另一方面，也不应该被不时出现的趋势冲昏头脑。在做出任何决定之前，我们必须始终问自己它真正给我们带来了什么。

当谈到列出我们的恐惧时，我们可以列出一个庞大而多样的清单。但我们将尽力限制它。

中小企业管理者最常见的恐惧 ...

If you've read my blog before, you'll know that I've been talking about defining purpose (Ikigai is a simple way of defining it) for years, as a fundamental part of any company's business and marketing strategy. And of course, as a tool for people discovery and guidance.

I started training in this ...