My Board

At first, I had no idea how crucial it would be to start with my digital footprint, but now, the results speak for themselves. In a world where competition is fierce and opportunities seem to slip through our fingers, having a solid digital presence has become a fundamental pillar for personal and ...

Tools like Slack or Trello make teamwork easier. Using them improves the flow of information. Slack , for example, allows you to create specific communication channels, which helps you not miss any important details. On the other hand, Trello organizes work visually with tools like boards and lists ...

7 months ago we partnered with Esteban Rezzonico to launch Boris Returns , a solution that seeks to solve one of the biggest challenges in e-commerce: managing returns and exchanges. This is a common and frustrating problem for both stores and customers, as a complex returns process often reduces ...

Cohort analysis makes it easy to segment users and evaluate their interaction over time.
Report customization is impressive. Users have the ability to tailor reports to their specific needs, which improves the relevance of the data. This ensures that the metrics are useful for decision making ...

Designing an editorial calendar is essential to ensure effective continuity. This calendar must address publication dates and proposed topics , thus facilitating planning and ensuring that content is released on a regular basis.

Fostering daily writing and reviewing habits is essential to ...

Churn is the rate at which customers decide to leave a business. This metric is critical, as an increase in churn can negatively impact the viability of the business. As we discussed in our article on churn rate analysis , understanding churn gives us the opportunity to spot areas where action can ...

Venture capitalists play an important role in the entrepreneurial ecosystem. Their financial and strategic support can be decisive for the development of startups. Interaction with VCs is essential, as these investors not only offer capital, but also their experience and connections that can ...

Angel investors provide much more than just money . Their emotional and strategic support is crucial for entrepreneurs. This connection can make a huge difference in the success of a startup. By providing guidance and resources, these investors assist founders in their development and in their roles ...

The value of weekends
Weekends become a set of obligations and personal moments . This Sunday, for example, I woke up at 2 am, ready to attend to my responsibilities. The dedication to work is continuous, even on days that should be for rest. Despite the workload, the satisfaction of making progress ...

Properly planning the year in a short period of time can open up valuable opportunities. Intention in planning has the potential to make a difference in achieving goals. This method facilitates the organization and design of an approach focused on what is really relevant. Reflecting on the previous ...